Editorial Reviews Review "A page-turner" -Newsweek " Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning." -Fast Company “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” -The Washington Post “Martin Lindstrom, the boy wonder of branding, tells that the future...(展开全部)

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: • Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products. • Despite government bans, subliminal adver...(展开全部)

Is salt really bad for you? Is fish good for you? What about coffee, red meat, or saturated fats? Can pregnant women rely on their doctor's advice about what to eat? Does gluten-free food carry any health benefits at all? Do doctors know anything about nutrition? In the course of research, Tim Spector has been shocked to discover how little scientific evidence there is for many...(展开全部)

Is salt really bad for you? Is fish good for you? What about coffee, red meat, or saturated fats? Can pregnant women rely on their doctor's advice about what to eat? Does gluten-free food carry any health benefits at all? Do doctors know anything about nutrition? In the course of research, Tim Spector has been shocked to discover how little scientific evidence there is for many...(展开全部)

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in ...(展开全部)

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: • The latest trends in online retail -- what retailers ar...(展开全部)

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in ...(展开全部)

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: • The latest trends in online retail -- what retailers ar...(展开全部)